How to reassure customers when your website is down

We’ve all been there before – we go to click on a page and are met with the message: “unable to connect to the server,” or “this site is temporarily unavailable.” It’s the source of frustration for many typical internet users, many of whom just want to buy concert tickets or read about the latest […]…

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Getting Into Data Backup Software

Backing up your data whether its company or personal is the smart thing to do in times like these, not only are there virtual criminals out there in the world trying to steal your personal information, but there are a plethora of viruses that could inflict themselves upon your computer at any given moment! Although many people don’t practice the art of backing up data that doesn’t me you shouldn’t, that is if you want to keep everything you hold so dearly to your heart (virtual files and pictures, stuff like that). Data backup software is available on the market for these particular situations, nobody likes to start over when it comes to rebuilding their massive mountain of important documents and files with a new computer. These programs allow you to maintain any important files or information that happen to be stored on your computer at the time of a crash. Even though you’re losing your PC you’ve grown to love that doesn’t mean you have to lose your files, and these programs are just another step in the right direction moving towards the future. If you want to talk about the best possible backup software available to you than you’re going to want one that’s simple (but effective in its own right). If you aren’t able to use the program and properly set it up yourself you can’t expect to be very successful throughout the process. The restoration properties of these programs are immense, it’s almost like you have magic at the tip of your fingers. You have the ability to restore files without the physical storage unit in working shape, there are also other neat features like automatic backups and regular maintenance checks to keep you alert.
There are tons of different software options out there on the market (as there is with any competitive niche), so it might be hard to spot which particular program you want to use for yourself; this is where we come in. We’ve compiled a list of the most relevant and effective data backup software attributes you want to look for, it’s up to you to go through the variables and choose which one is the “king of them all”. Some of the more common ones would be NovaBACKUP, Acronis Backup for PC and Acronis True Image.

What Should I Be Looking for?

The fact of the matter is that you have to know what you’re getting into when it comes to these programs, if you pick one that you aren’t going to work well with than you’ve already lost a step. You want one that is easy to use but isn’t lacking in certain features, things to look for would be different types of backups (full, incremental, differential, etc), or even an image backup in severe cases where you need a large amount of data copied for safekeeping. Not only that but programs that allow you to pinpoint specific files to keep is a great feature as well.

The Backup Features

The whole point of these programs is to backup any files you may deem necessary of saving, so if the program you go with doesn’t even do a great job of that than you clearly didn’t make the right choice! We’ve already talked about the different types of backups available to you, but we haven’t gone into online data backups. Most of the time you’re going to be paying extra for these services and in some cases more for support, but if you’re the kind of person who likes to keep things as virtual as possible than this would be a great choice. The best programs and software that you can backup your data with are going to have some sort of encryption or passcode necessary to access the files, this is just another layer of security so to speak.


The process of actually restoring your data and getting it onto another piece of equipment should be smooth and efficient, nobody wants to be waiting around while their data they needed yesterday takes its sweet time to make the transfer. Not only that, but the backups that really stand out from the crowd are ones that automatically execute processes, things like providing the original organization of the files (or even the ability to open up the files without having to run the backup program itself). If you have dissimilar software then you should be able to make rather important use of that as well (the ability to keep your programs and files on a completely destroyed computer is an important feature).

Reporting and Schedule Processing

If a backup software is going above its common limits and making regular copies of your data files than this is definitely something you could benefit from. When your backup software is a lot more flexible than others on the market it keeps you in a better frame of mind (simply because you don’t have to worry about losing your data all of the time, not that you really need to in the first place). The ability to schedule automatic processes like data backups and data transferring should be there, as is this would save you time as well as effort in the long run. This gives you the ability to back up whatever file you’d like at whatever time you’d like, which is pretty convenient. If you’re a business owner make sure you’re looking at computer backup software that would allow system administrators the check up on it every now and then (thus being able to schedule backups and such themselves).


Support is crucial for any piece of technology these days, although everything is becoming newer and shinier it’s also becoming a lot more cost efficient (meaning people tend to skimp out on the manufacturing process financially). This isn’t exactly a problem with data backup software, but the ability to contact either the company itself or some sort of support line is just as important as anything else. Most companies had guides and such available to you on their website, as well as things like FAQs (Frequently Asked Questions) and much, much more. Some of the larger companies are going to offer e-mail (as well as telephone) support to you, which is just another thing to look for.
It doesn’t matter how your computer bites the dust, the only thing that matters is the fact that you’ve still got your files. This is why backup data software is so important, people lose important documents and things along the lines of that on a daily basis, and this software merely saves you from yourself in a sense.

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Your Company And Office 365

office365The cornerstone of any efficient work environment would definitely have to be the programs and software that you make available to your employees (as well as to yourself). It’s important to know what you need in order to stay as efficient as possible, businesses aren’t always going to accomplish the same things which means they’re going to have different needs when it comes to implementing programs and such; Microsoft Office 365 is incredibly versatile and fits most company “schemes” though.

Office 365 is the “Cloud” version of the original Office, which is great for many different reasons. Everything is located on the “Cloud Server” itself, which means there’s no more physical limitations when it comes to getting things done. You simply make your payments through an online payment processor, set up your Office 365 account, then you just download everything you need in order to work efficiently. This is great for those who don’t really have the time to fiddle with the physical installation of programs in the workplace.

The “Cloud” is simply a term that people in the technological industry use to describe a hosting service that isn’t on-site. That means that everything data related to your projects and your work environment are safely stored on the cloud server, and only the cloud server “technicians” will be able to access it without the proper authorization. The files are uploaded and synchronized with Windows SkyDrive (which the official name for Microsoft’s Cloud server), which is also used for other Microsoft products like computers and the brand-new Xbox One.

This is very efficient, because it allows people to gain access to files that may be in a completely different location, or simply ones that are on devices without Office. Not only can you locate files with ease, you can store all of your important files on the server with the utmost ease.

It’s a rather cheap protocol to implement into your office, as the annual cost is £31.20 (per user that is), which isn’t going to break any businesses banks (it shouldn’t!). Many of the average technological consumers these days have been using the desktop version of Office for years and years now, while Office 365 and Office Web Apps are brand new additions to the Microsoft “workforce” family.

Not only is it relatively easy to use and incredibly beneficial to businesses all across the world, it’s also got over 1TB of storage for you on the OneDrive (to be specific it’s a whopping 1000GB, which recently has been increased from 25GB). If that isn’t enough to “convert” you to Office 365, do a bit of research for yourself or maybe contact a reseller who can tell you more such as Sphere IT who are an IT Support Company in London.

While office 365 is boasts a reliable up time and generally thing don’t go wrong their support can be a little on the slow side and mostly you will need to raise a support ticket should anything not operate properly or you need assistance with setting your Office 365 organisation. In this case it might be prudent to contact an office 365 reseller such as Sphere IT which we already mentioned to assist you in this transition.

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The new Windows Azure Store

Saas (Software as a Service) is becoming incredibly prominent in our minds when it comes to the development of new applications, it’s also changing the way we sell these applications to consumers. Looking as an SaaS application we can determine that it lives solely in the cloud, so it would make sense to have potential customers troubleshoot solutions online. People should never look towards a cloud server for any commercial regulated datasets, but why is the case? There are plenty of them, but the main ones being the Windows Azure Marketplace and the Windows Azure Store.

The main difference between the two applications is that the Marketplace is actually located outside of the Windows Azure Management Portal. With that being said, the Windows Azure Store can still be accessed from the portal for those who really need it. Using these, you can find the Windows Azure applications you may need in order to better your application or web site, then they can proceed to register them through either the application itself or directly through the Marketplace (or even the Windows Azure Store).

Customers whom are making use of these two resources will find themselves in a great position; they can look at any commercially available datasets they might be interested in, as well as any demographical or financial data that could pertain to their application. Whenever a user finds something that they absolutely love, they’ll be able to purchase and access it through the personal vendor of the application or directly through the Marketplace. To put icing on the cake, these applications can use the Bing Search API within the Marketplace, which means they’ll be able to see web results as well. This better for anybody who wants to have a broader range of search results, because it may not always be as straight-forward as you thought it would be.

The whole purpose of this is to make the implementation of any applications you fancy as easy as it could possibly be, this means that a lot more people may experiment and find the perfect fit for the application they find themselves developing. SDK’s are something else you should keep in mind too, as they make the implementation of applications of different coding languages much easier. Microsoft has specific SDK’s available on the market for every single coding language, so there’s nothing you can’t do with the use of SDK’s. The whole point of an SDK is to help you manage your Windows Azure Applications, as well as build and deploy them as you please. They also provide you with client libraries that will allow you to create software outside of the cloud more efficiently (if it’s using Windows Azure Services that is). For a simple example, we’ll say that you’re running a host that is relying on the blobs, or even that you’ve created a tool that deploys the applications themselves.

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Windows Azure Media Services

When you’re talking about the implementation of the internet within your business, you are also talking about all of the media outlets available to you as well. A large percentage of all the traffic the internet is seeing these days is solely dedicated to the use of YouTube and other media sites like that, which leaves you wondering; Is media really that big? To answer your own question, yes, media is literally one of the largest things you could work into your business routine in this day and age.

Of course providing media on the internet isn’t going to be the easiest task ever, there are plenty of things you need to take into consideration before you set-up a media site for yourself. There are tons of variables to take into account, things like the encoding algorithms that apply to the videos themselves, as well as the display resolution that the videos are sporting on a users screen. When you’re providing a media service online you want to be able to provide a quality connection, as well as a quality video. Nobody wants to look at a choppy music video on your site when they could go on twenty different other ones and get better results!

Videos and things like that also have a tendency to (for lack of a better word) become “fads”. This means that the videos aren’t always going to be in demand, but whenever they are, they’re in demand like no tomorrow. Although it can be tough, implementing video seems like a safe and secure bet for most of the users who are dabbling in it. Many of the applications we’re seeing released on the market daily have a use for video, which means this epidemic is only going to grow larger and larger as the time passes.

Another thing to keep in mind is the whole Ad Insertion component of it. In order to monetize your media streaming sites, you’re going to want to have some sort of advertisement protocol up. The more views your site and it’s videos get, the more money in your pocket (and there’s definitely nothing wrong with having some extra money in your pocket) which Azure makes incredibly easy to get going. Windows Azure Media Services is the easiest way to implement media within your web sites or applications, as it provides cloud components to ease the burden of setting everything up. No matter what you’re doing or where you’re doing it, the Windows Azure Media Services applications figure out which one needs to be used by itself, then proceeds to access them through the use of RESTful interfaces. When it comes to distribution of the media, Windows Azure CDN is implemented (or any other CDN for that matter) or can just be directly sent bit-by-bit to users on your server.

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Windows Azure – CDN Caching

Since we’ve already covered the use of Service Bus and Caching, it’s time to take in another type of caching known as “CDN”. For example, say you’ve got an application that needs blob data that’s stored to be able to be accessed by people internationally. It could be the latest video related to the Super Bowl that just passed, or even a popular e-book you’ve put out (or drive updates, I’m sure you get it by now!). Even if you’re the type of person to keep your data stored on multiple data centers, it may not be enough if you’ve got a lot of users to account for. If you want the best performance possible, than Windows Azure CDN is what you should be looking into.

The Windows Azure CDN has tons of sites located all across the globe, every single one is capable of storing and managing copies of Windows Azure blob data. The very first time a user accesses the blob data it copies the information it withholds is then copies from the data center itself into the most local CDN storage “facility”. After this process is finished, anybody who attempts to access the blob data that is located in the same geological vicinity will be transferred to the cached copy that was taken from the original users action. This means that they won’t have to make their way all the way to the nearest Windows Azure data center, which means faster accessing for your users on a consistent basis (that is, if the data is consistently requested).

Seeing as we’re done with caching for the most part, there’s still one more thing to talk about, which is “Identity”. The process of everything can’t go smooth as silk when the server doesn’t know who or what it’s sending information out to, so identity plays a key role in the process of running a server to it’s fullest potential. Windows Azure Active Directory takes information from every user that connects to its database, then they proceed to provide each user with a st of unique “tokens”. These tokens are assigned to each user and then will decide the amount of authorization they have over an application or a server.

You should also look into Windows Azure Active Directory Access Control, which makes it much easier for an application to identify users through social media outlets. This means that it will allow applications and servers will be able to accurately identify their users through outlets like Facebook, Twitter, MySpace and other social media sites like those. All of these sites provide information about their users within the workings on the actual web site, so these are great ways to figure out the level of authorization for a user.

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Windows Azure – Messaging (Part #2)

Messaging isn’t limited to one type or option, there’s another one known as a “ Service Bus”. Whether an application is running on the actual cloud or the datacenter, or even a mobile device (and anywhere else you could think of one being run) the application is going to need something to interact with. It can’t just have the data it needs on it’s local datacenter or storage, so there’s got to be another way to manage it, right? Service Bus is pretty much a way for your applications to obtain data wherever, as well as whenever they’d like.

This service is a Queueing one, but it’s not exactly the same as the service we just explained in part ten. Unlike the latter, Service Bus actually provides it’s users with one-to-one data interaction as well as publish-and-subscribe techniques. When you use the publish-and-subscribe feature you’ll be able to use the application and send messages to a specific topic, while in the meantime applications are creating new subscriptions to the topic at hand. This means that one-to-many communication can be achieved when you’re looking at multiple applications, which allows for every application to receive each message fluently. Queueing isn’t the only service you have at your disposal when you’re implementing Service Bus, as it allows for the direct communication with servers and applications using it’s relay service. This allows you to securely interact with your data through your servers firewalls.

Applications that find themselves communicating through the use of Service Bus may be Windows Azure applications or even software that happens to be running on somebody elses cloud server. They could also be an application that’s running itself outside of the cloud server if you find yourself in that kind of predicament. The perfect example of Service Bus communication would have to be a well-known airline. Not only do they need to have information available for the clients and check-in kiosks, but they need to be precise and specific with their information. Seeing as there’s numerous things to handle and they all have a different use, Service Bus would be the perfect thing to implement amongst the various interactions needed between datacenters.

The next option we’ve come to know as “Caching”, which can be pretty easy to implement if you do it properly. Many applications need to have access to the same data over and over, which means there isn’t as much dynamic information being shared as there usually is. In order to keep efficient, you want to keep a copy of the data needed for the application close (sometimes even stored on the application itself). It’s a pretty in-depth process, so we’re going to expand on it a bit more in the next part.

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Windows Azure – Messaging (Part #1)

Messaging is an integral part of all servers, codes needs to communicate with the other codes in order to know what’s actually going on. Sometimes they can be put on a timer, other times the messaging process can be kept incredibly basic (like queued messaging). When it calls for it, more complex (as well as in-depth) processes can be achieved if it’s what you’re going for. Windows Azure has a few different ideas and ways to try out when it comes to finding the right “message”!

The term “Queue” is going to pop up a lot when you’re talking about messaging with cloud servers. It’s a very simple, yet intricate process. One of the applications puts a message in a “queue”, then that message is eventually sent over to the next application in order for it to process the new info. If this is all you’d need to be running, Windows Azure Queues would probably be your best bet seeing as it’s easy to use and rather straight-forward. Another common use we have found for the queue these days is to let a web role instance communicate and interact with another worker role instance (of course, withing the same Cloud Services application). Let’s say you’ve created your own little application on Azure that pertains to video sharing, the code of the application itself is made up of PHP that runs in a web role (in order to let users watch and upload their videos accordingly). This is paired with a worker role in C# that will translate and transfer the videos themselves in various formats on the server.

Whenever the web instance is gracd with a new video from a consumer, it can store the video in an abundance of data forms (usually a blob) and then sent to the worker role with a “Queue” in order to tell it where it can find this new video. After this has been accomplished a working role will take the video that’s required and “translate” the whole thing in the background of processes.

Whenever you take the opportunity to structure your application in this fashion it allows for a more immersive experience. You will be able to asynchronously process data, as well as scale your application as you’d please. This is all dependent on the web roles and worker roles, because they can be scaled to you liking as well. All in all, once again it doesn’t hurt to know more than you need to know in this case (applying to Messaging that is) because you never know what’s around the next corner!


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Windows Azure – Business Analytics

Another important (in most cases, VERY important) thing to be aware of the Business Analytics aspect that is implemented in Windows Azure. When you analyze your data, it helps you realize what you need to fix or focus on from a business aspect. Cloud platforms record tons of data for you to use, althought it’s pay-per-use, the two options of analytics (which are “Reporting” and “Hadoop”) are still great for those who want to know what’s going on.

Reporting usually takes place within SQL databases, seeing as one of the most common ways of using the stored data on your cloud server is to create reports on that data it’s become known as one of the “easiest” ways. When you’re running a SQL Server Reporting Service (SSRS) on your Azure Virtual Machines, you’re allowed to build reporting processes that are actually easy to understand into your application itself. This gives you the ability to create data reports an abundance of different ways, including charts, gauges, files of different sorts (like HTML, XML, PDF or even Excel) as well as maps and tables. You can also perfom analytic duties through this platform, as you can use the SQL Database with any on-premises intelligence tools that would apply to business.

HDInsight (also known as Hadoop) is another thing to look at, for many years now data analysis was usually done on any data that was “related” and stored in data warehouses with DBMS. This is still somewhat important to some and is still going to be like that for the forseeable future, but what do you do if that data is just too large? What if it isn’t exactly relational? Examples of this data would have to be historical data from any events, or even logs of your server itself. When this is the case, you’re going to have to approach it differently.

Hadoop stores it’s data with the use of the Hadoop Distributed File System (known as HDFS). This ispaired with MapReduce by the administrator in order to analyze the data. HDFS has the ability to spread its data across multiple servers, then proceeds to execute portions of the MapReduce program on every single one. This allows for all of the “big data” to be processed parallel to the original process. HDInsight is the name of Window Azure’s well-known Apace Hadoop-based service, many people have become accustomed to the use of it and have actually become quite prominent with it in a sense. Like anything else it’s important to know exactly what you’re doing with each of these things, which is why these articles are here to explain them for you. If you aren’t aware then you aren’t going to be as efficient as you’d like to be, the cloud server itself could run at a lower capacity than you would expect as well!

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Windows Azure – Networking

Networking is an important aspect to take into account when you’re considering cloud servers and things like that. Windows Azure has a vast amount of datacenters located all across the world, from the United States to Europe and Asia. This means that you can actually choose which location you would like your data to be stored at when it comes time to do so, you’re not even limited to using just one of the datacenters. The process of connecting to these datacenters can vary, because there are multiple ways of doing so, which are:

  1. Using Windows Azure Virtual Network to connect a personal (most likely on-premises) local network to your Azure Virtual Machines.
  1. If you’re using multiple datacenters, you’re going to want to keep it organized. You can use Windows Azure Traffic Manager to manage the requests that users are making in an orderly fashion (smoothly and efficiently).

The use of a cloud server can be optimized even more in order to treat it as another “wing” (so to speak) of your own datacenter.  You have the ability to add Virtual Machines to the Virtual Network whenever you please, as well as remove them at will. This means you don’t necessarily always need to have computing power available, as sometimes it won’t really be needed. Also, since Windows Azure Virtual Machines allow you to create your own personal VM’s while running the SharePoint program (including Active Directory and any other software you may use on-premises) the approach itself should work with any applications you’ve already gotten ready.

If you want to make this as useful as possible, you’re going to want to let your users treat this applications like they were running in your own personal datacenters. Windows Azure Virtual Network allows for easy implementation of this, all you’ve got to do is make use of VPN gateways and set-up a personal Virtual Network. Whenever you assign your own IP (v4) address to your cloud servers Virtual Machines, it appears as if they’re on your own network. After this users can access them and the VM’s contained within as if they were being ran locally.

Traffic Manager is an application that helps those with a massive user database sort everything out. When you’ve got a massive amount of people using your cloud server it’s a good idea to have multiple datacenters, but some people don’t. If you do however, it’s hard to keep a quality server up and running without a program to sort all of the traffic out. If somebody is from Europe and find themselves connecting to a US datacenter something is obviously off; Traffic Manager is a piece of software that finds the most suitable datacenter for a user and connects them to it. It goes through a process if one isn’t available and it connects them to the next best one they’ve got ready for the user.

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